Last Mile, First Problem: Why UK Application Performance Varies Wildly Across the Country
Even the most optimised UK hosting environment cannot compensate for the profound disparities in last-mile internet infrastructure that exist between rural Scotland and central London. UK businesses are routinely benchmarking application performance against urban broadband conditions that represent only a fraction of their actual user base. Understanding this gap — and making deliberate infrastructure choices to address it — is no longer optional for businesses serving a genuinely national audie